1 What is Marketing?
Marketing is the process of promoting and selling products or services, which involves activities like advertising, market research, and understanding customer’s interests.
2 Why Should I Study Marketing as a Course?
In a world where everything is done online, marketing knowledge positions you for a booming career path and enables you to navigate the evolving landscape of digital business. Studying marketing is essential in the fast-growing digital world, especially as businesses increasingly rely on effective marketing strategies to thrive online. The demand for marketing experts is high, and the course equips you with skills to influence people’s decisions, making you an effective communicator and influencer.
Studying marketing enables you to comprehend various perspectives, a valuable skill for future business endeavors. Whether entering manufacturing or other ventures, understanding the preferences and psychology of your target audience is crucial.
Also, a marketing course enhances your communication skills, an essential skill that every marketer must possess.
Note: Please be aware that the requirements listed below may vary in some schools. In such cases, it is recommended to refer to the PDF version of the JAMB Brochure for accurate information.
3 O’Level Requirements to Study Marketing
Faculty of Administration
To study Marketing in a Nigerian university, you need to have Five (5) SSCE credit passes, including English Language, Mathematics, and any three (3) relevant subjects.
Faculty of Social and Management Science
To pursue a degree in Marketing under the Faculty of Social and Management Science at a university in Nigeria, you typically need to have obtained five (5) SSCE credit passes, including English Language, Mathematics, Economics, and two (2) other relevant subjects.
7 FREQUENTLY ASKED QUESTIONS
Is Marketing a Commercial or Art course?
Marketing is a commercial course. In most Nigerian Universities, it falls under the Faculty of Administration. However, Arts students can also study it, depending on the subjects they passed in the SSCE.
Can Science Students Study Marketing?
Yes, Science students who want to make a change will be able to study Marketing. However, This will depend on whether they meet the subject requirements in their SSCE.
What Jobs can I apply for after studying Marketing?
A degree in Marketing can open up various career paths for you. After studying Marketing, you can apply for various roles such as Marketing Manager, Sales Representative, Advertising Executive, Brand Manager, Market Research Analyst, Public Relations Specialist, Digital Marketing Specialist, Social Media Manager, Customer Relationship Manager, and Retail Manager, offering a range of opportunities in different industries.
How many years does it take to Study Marketing?
It takes a minimum of 4 years to earn a degree in Marketing. However, if you are a direct entry student, this should take at least 3 years since you are more likely to start from the 200 Level.
What is the cut-off mark for Marketing?
Students who score at least a minimum of 140 in the JAMB UTME are eligible to participate in the POST UTME as part of the requirements for applying to study Marketing in their chosen universities.
Note: Understand that the conditions mentioned above might differ in some universities. In such instances, it is advisable to check the PDF version of the JAMB Brochure for precise details. You can also access Jamb Subject Combination for other courses.