Certainly, Marketing is a prestigious course that any student would be delighted to pursue due to its numerous benefits. However, before gaining admission to study the course, certain requirements must be met. It is crucial to be aware of the JAMB Subject Combination for Marketing.
O’Level students are expected to have any of WAEC, NECO, or NABTEB as part of the requirements. Direct entry students can also apply for the course, provided they meet the requirements outlined in the JAMB Brochure.
What is Marketing?
Marketing is the process of promoting and selling products or services, which involves activities like advertising, market research, and understanding customer’s interests.
Why Should I Study Marketing as a Course?
In a world where everything is done online, marketing knowledge positions you for a booming career path and enables you to navigate the evolving landscape of digital business. Studying marketing is essential in the fast-growing digital world, especially as businesses increasingly rely on effective marketing strategies to thrive online. The demand for marketing experts is high, and the course equips you with skills to influence people’s decisions, making you an effective communicator and influencer.
Studying marketing enables you to comprehend various perspectives, a valuable skill for future business endeavors. Whether entering manufacturing or other ventures, understanding the preferences and psychology of your target audience is crucial.
Also, a marketing course enhances your communication skills, an essential skill that every marketer must possess.
Note: Please be aware that the requirements listed below may vary in some schools. In such cases, it is recommended to refer to the PDF version of the JAMB Brochure for accurate information.
O’Level Requirements to Study Marketing
Faculty of Administration
To study Marketing in a Nigerian university, you need to have Five (5) SSCE credit passes, including English Language, Mathematics, and any three (3) relevant subjects.
Faculty of Social and Management Science
To pursue a degree in Marketing under the Faculty of Social and Management Science at a university in Nigeria, you typically need to have obtained five (5) SSCE credit passes, including English Language, Mathematics, Economics, and two (2) other relevant subjects.
Direct Entry Requirements to Study Marketing
Faculty of Administration
- Two (2) ‘A’ level passes chosen from Accounting, Management, Government and Geography.
- National Diploma (ND) or Higher National Diploma (HND) in relevant programmes with either an upper or lower credit respectively.
- Bachelor’s degree or equivalent qualification with a minimum of Lower Credit.
Faculty of Social and Management Science
- Two (2) ‘A’ level passes including Economics.
- ND or HND in relevant programmes with either an upper or lower credit respectively.
Jamb Subject Combination for Marketing
Faculty of Administration
- English
- Mathematics
- Economics,
- One (1) other relevant subject
Faculty of Social and Management Science
- English
- Mathematics
- Economics
- Any other Social Science subject.
Universities that Offer Marketing
Faculty of Administration
- ABSU: Abia State University, Uturu, Abia State
- CARITAS: Caritas University, Amorji-Nike, Enugu State
- COAL-CITY: Enugu State University of Science and Technology, Enugu, Enugu State
- COOU: Chukwuemeka Odumegwu Ojukwu University, Uli, Anambra State
- COVENANT: Covenant University, Ota, Ogun State
- CRUTECH: Cross River University of Technology, Calabar, Cross River State
- DELSU: Delta State University, Abraka, Delta State
- EBSU: Ebonyi State University, Abakaliki, Ebonyi State
- EPU: Eastern Palm University, Ogboko, Imo State
- EVANGEL: Evangel University, Akaeze, Ebonyi State
- ILORIN: University of Ilorin, Ilorin, Kwara State
- IMSU: Imo State University, Owerri, Imo State
- JOS: University of Jos, Jos, Plateau State
- LAUTECH: Ladoke Akintola University of Technology, Ogbomoso, Oyo State
- MADONNA: Madonna University, Elele, Rivers State
- MCPHERSON: McPherson University, Seriki Sotayo, Ogun State
- PHC: University of Port Harcourt, Port Harcourt, Rivers State
- RSUST: Rivers State University of Science and Technology, Port Harcourt, Rivers State
- UNIZIK: Nnamdi Azikiwe University, Awka, Anambra State
- UNN: University of Nigeria, Nsukka, Enugu State
- UYO: University of Uyo, Uyo, Akwa Ibom State
- WESTERN-DEL: Western Delta University, Oghara, Delta State
Faculty of Social and Management Science
- ABUAD: Afe Babalola University, Ado-Ekiti, Ekiti State
- AKSU: Akwa Ibom State University, Uyo, Akwa Ibom State
- AL-HIKMAH: Al-Hikmah University, Ilorin, Kwara State
- BABCOCK: Babcock University, Ilishan-Remo, Ogun State
- BAZE: Baze University, Abuja, Federal Capital Territory
- BENIN: University of Benin, Benin City, Edo State
- CALABAR: University of Calabar, Calabar, Cross River State
- CRAWFORD: Crawford University, Igbesa, Ogun State
- CHRISTOPHER: Christopher University, Mowe, Ogun State
- EDWIN CLARK: Edwin Clark University, Kiagbodo, Delta State
- FED-OTUOKE: Federal University, Otuoke, Bayelsa State
- GOUU: Godfrey Okoye University, Ugwuomu-Nike, Enugu State
- GREGORY: Gregory University, Uturu, Abia State
- HALLMARK: Hallmark University, Ijebu-Itele, Ogun State
- LASU: Lagos State University, Ojo, Lagos State
- MAIDUGURI: University of Maiduguri, Maiduguri, Borno State
- REDEEMERS: Redeemer’s University, Ede, Osun State
- SALEM: Salem University, Lokoja, Kogi State
- SOUTHWESTERN: Southwestern University, Oku Owa, Ogun State
- TANSIAN: Tansian University, Umunya, Anambra State
- WESTERN-DEL: Western Delta University, Oghara, Delta State
FREQUENTLY ASKED QUESTIONS
Is Marketing a Commercial or Art course?
Marketing is a commercial course. In most Nigerian Universities, it falls under the Faculty of Administration. However, Arts students can also study it, depending on the subjects they passed in the SSCE.
Can Science Students Study Marketing?
Yes, Science students who want to make a change will be able to study Marketing. However, This will depend on whether they meet the subject requirements in their SSCE.
What Jobs can I apply for after studying Marketing?
A degree in Marketing can open up various career paths for you. After studying Marketing, you can apply for various roles such as Marketing Manager, Sales Representative, Advertising Executive, Brand Manager, Market Research Analyst, Public Relations Specialist, Digital Marketing Specialist, Social Media Manager, Customer Relationship Manager, and Retail Manager, offering a range of opportunities in different industries.
How many years does it take to Study Marketing?
It takes a minimum of 4 years to earn a degree in Marketing. However, if you are a direct entry student, this should take at least 3 years since you are more likely to start from the 200 Level.
What is the cut-off mark for Marketing?
Students who score at least a minimum of 140 in the JAMB UTME are eligible to participate in the POST UTME as part of the requirements for applying to study Marketing in their chosen universities.
Note: Understand that the conditions mentioned above might differ in some universities. In such instances, it is advisable to check the PDF version of the JAMB Brochure for precise details. You can also access Jamb Subject Combination for other courses.
